Companies can use this solution to continuously monitor customers’ sentiment on the different goods and services that the company offers. If a company has positive feedback, they can use this solution to monitor customer satisfaction. Alternatively, a company with negative market sentiments, can identify key issues that leads to these sentiments with this solution. The OLSPS Sentiment Analysis Solution is also very helpful in political campaigns. By analysing social media feeds, the sentiment of potential voters can be analysed for use by the political party.