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The rise of store credit cards in the United States has proven to the world that it is not only a manageable risk but, in fact, a hugely lucrative business model. This rise to success is owed, in part, to the effective marketing of super brand culture. Another reason is that in the post-modern landscape of superstores and global brands, a new currency has come to the fore – data.

The rise of store credit cards in the United States has proven to the world that it is not only a manageable risk but, in fact, a hugely lucrative business model. This rise to success is owed, in part, to the effective marketing of super brand culture. Another reason is that in the post-modern landscape of superstores and global brands, a new currency has come to the fore – data.